Key Takeaways
- Create a Loteraise account by contacting the Loteraise team first, then get access to the platform’s sales and management tools.
- Choose appealing prizes and set sensible ticket pricing to attract your target audience.
- Design an engaging raffle page with strong visuals, clear descriptions, and a mobile-friendly layout.
- Promote your raffle through social media, email newsletters, and local partners to maximise visibility.
- Track ticket sales and engage participants with updates and personalised communication to maintain excitement.
Setting Up Your Loteraise Account
To sell raffle tickets online loteraise, you’ll need to get your account set up through Loteraise directly. Rather than a simple self-serve sign-up, organisers typically contact Loteraise first so the team can onboard your organisation and help ensure the right set-up for your campaign type (lottery, sweepstake, or donations) and location.
When you reach out, be ready to share the basics: who you are (club, school, foundation, charity), where you’re running the campaign, your timeline, and the kind of prize package you have in mind. Once you’re onboarded, you can access your dashboard to manage ticket sales, teams/sellers, and campaign progress in one place.
Designing Your Raffle: Choosing Prizes and Pricing
A successful raffle starts with two practical choices: prizes people actually want, and pricing that feels fair.
Pick prizes with broad appeal. For beginners, reliable options include:
- Vouchers or gift cards (simple and flexible)
- Prize bundles (several smaller items that feel “bigger”)
- Local experiences (great for community campaigns and shareability)
Next, set ticket pricing that matches your audience. If the price is too high, casual supporters may drop off; too low, and you’ll need far more sales to hit your target. A smart middle ground is to offer:
- Bundles (e.g., 1 ticket, 3 tickets, 10 tickets)
- Early-bird deals to build momentum quickly
- Team incentives (friendly competition works well with clubs and schools)
Also remember: if you’re running a permitted lottery or sweepstake, your prize package must align with the permit conditions—so choose prizes with compliance in mind from the start.
Crafting an Engaging Raffle Page
Your raffle page is your main sales tool, so it needs to do three jobs fast: explain the cause, show the prizes, and make buying tickets easy.
A strong page usually includes:
- High-quality images of the prizes
- A clear, benefit-led summary of what the fundraiser supports
- Key details up front: ticket price, start/end dates, draw date, and how winners are contacted
- A straightforward call-to-action such as “Buy tickets now”
If you’re using teams or multiple sellers, it helps to structure your page and messaging so supporters can buy through a seller’s link. Many campaigns perform better when people feel they’re helping a friend, a child’s team, or a specific group hit their goal.
Finally, make sure the page is mobile-friendly. Many buyers will purchase from their phone, so keep the layout clean, quick, and easy to read.
Promoting Your Raffle: Effective Marketing Strategies
Promotion is what turns a good raffle into a successful one. The goal is to show up consistently in the places your supporters already spend time.
Effective channels for beginners include:
- Social media posts, Stories, and short videos
- Email newsletters (launch email + reminders + last-chance message)
- Community groups and local noticeboards
- Partnerships with local businesses (sponsorships or shared posts)
If your campaign uses multiple sellers, make it easy for them to promote. Give each seller ready-to-share content: short text options, a few images, and a simple “why it matters” message. Campaigns often do well when sellers have a personal link or QR code they can share via WhatsApp, email, and social media.
Create urgency without being pushy: remind people of the draw date, highlight limited-time bundle offers, and post progress updates (e.g., “We’ve reached 60% of our target!”).
Tracking Sales and Engaging Participants
Promotion creates interest. Tracking and engagement keep momentum going.
With live progress tracking, you can monitor sales, spot busy times, and see which sellers or teams are driving results. That insight helps you adjust your approach—whether that means posting more at peak times, refreshing your messaging, or spotlighting a prize that’s getting attention.
To keep buyers engaged, share:
- Milestones and progress updates
- Prize spotlights (“This week’s top prize…”)
- Reminders of what funds will support
- Thank-you messages (with permission for shout-outs)
It also helps to reassure participants with clear communication: after purchase, buyers typically receive confirmation details by email, and winners are notified after the draw. That clarity builds trust—and trust drives more ticket sales.
Tips for a Successful Raffle?
If you want your raffle to feel professional (even as a beginner), focus on clarity, consistency, and trust.
- Set a clear goal (money target + what it funds)
- Know your audience and choose prizes that match
- Keep the buying process simple (clear pricing, mobile-friendly page)
- Post consistently (not just once at launch)
- Stay transparent about where the money goes
If you’re running a lottery or sweepstake, remember the compliance basics often tied to permits: the campaign runs for a defined period, proceeds support a good cause/general interest, and organisers may need to provide financial accountability after the final draw. Plan these steps early so you can focus on fundraising when the campaign goes live.
Frequently Asked Questions
What Are the Legal Requirements for Selling Raffle Tickets Online?
Legal requirements vary by location, but lotteries and sweepstakes commonly require a permit and must follow specific conditions (such as duration limits, how proceeds are used, and how draws are conducted). Always check your local rules and ensure your campaign structure matches the permitted format.
How Do I Handle Refunds for Ticket Purchases?
Set a clear refund policy before you launch and display it on your raffle page. If you need to cancel, communicate quickly with participants and process refunds promptly in line with your policy and any legal obligations.
Can I Sell Tickets Internationally?
It may be possible, but rules differ widely between countries. If you want to sell beyond your home country, research the regulations for each location and make sure your campaign remains compliant.
What Payment Methods Can I Accept?
Common options for online raffles include iDEAL and PayPal, and some campaigns may also support card payments depending on the set-up. Offering familiar payment methods reduces friction and increases completed purchases.
How Do I Report Raffle Proceeds for Taxes?
Keep accurate records of ticket income, platform fees, prize costs, and any other expenses. Reporting requirements vary, so follow your local tax rules and consider speaking with an accountant—especially if your raffle raises a significant amount.
